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Seth Godin On Social Networking

Accordin to Seth Godin, networking is always important when it’s real and a useless distraction when it’s fake. We all know the Facebook or MySpace guy or girl with over a thousand friends. A “friend” on social networks like Facebook or MySpace requires commitment by the recipient to accept. This has been played out so much that it really doesn’t mean anything if there is no continuing engagement between the two parties. Twitter is slightly different in that it has “followers”. You can follow a person’s update status without commitment from the other to follow you. Facebook, similarly, now has Pages with fans which work the same. You can become a fan of a Facebook celebrity, artist, or business page without the page having to follow you.

Via Brand Infection

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