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Why Yahoo had to do something drastic

Much has been made of the Yahoo/Bing union.  Say what you want about why Yahoo needed to do it and how Microsoft is benefiting from the added eyeballs, yada-yada-yada.  Here’s a really simple graphical example of how far behind Yahoo is relative to Google and Bing.

Here’s a simple query I entered into Google.

google

Note that, even though Google didn’t find anything relevant search-wise, it very kindly pointed me to the UPS website’s tracking functionality.  Here’s the same query in Bing.

bing

Again, note the link to UPS.  And Yahoo?  Here’s Yahoo’s result.

yahoo

Fail fail fail.  If Yahoo can’t keep up, they need to get out.

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