Why Yahoo had to do something drastic
Much has been made of the Yahoo/Bing union. Say what you want about why Yahoo needed to do it and how Microsoft is benefiting from the added eyeballs, yada-yada-yada. Here’s a really simple graphical example of how far behind Yahoo is relative to Google and Bing.
Here’s a simple query I entered into Google.
Note that, even though Google didn’t find anything relevant search-wise, it very kindly pointed me to the UPS website’s tracking functionality. Here’s the same query in Bing.
Again, note the link to UPS. And Yahoo? Here’s Yahoo’s result.
Fail fail fail. If Yahoo can’t keep up, they need to get out.