FINALLY! A reason to keep my Time subscription
According to iLounge, People Magazine will start offering subscribers free access to the iPad equivalent as a benefit. This capability will expand to all other magazines in the group, including Time (of which I’m a print subscriber). This is FREAKING awesome and about damn time. There was no way I was going to pay for both a paper and electronic copy. The article says that other magazine publishers are expected to follow suit, so there’s hope that my Business Week subscription will soon be wonderfully binary as well. Apparently, the mags are claiming they wanted to do this from the start but Apple limitations prevented this. I take that with a grain of salt.
Now, mag publishers – can you PLEASE make the digital versions less expensive than the paper equivalents? I’d gladly subscribe to a cheaper digital version. If you can make money on a subscriber who pays $0.79/paper issue, surely you can make money on a subscriber who pays $0.50 or (shockingly) $0.25 an electronic issue? I’d even be willing to commit to three years plus to get this price.