Apple Plans to Upgrade Retail Stores
Apple Stores have always had a very clean, simplistic, almost iconic, look and ease about them. Stores are typically filled with people playing around with iPods, iPhones, and iPads. They even trademarked their retail store design.
However, Apple Store is planning on revamping its retail store experience, unofficially referred to as “Apple Store 2.0.” According to 9to5Mac, Apple has been working on this new type of store for a while now and has not only been guided by Apple’s Senior VP of Retail Ron Johnson, but has also been led by Apple CEO Steve Jobs and Apple design chief Jony Ive.
Apple is aiming for a more customer-friendly experience with their setup services. The new 2.0 Setup will have dedicated areas in stores called “Startup Sessions,” according to 9to5Mac, deemed to be “more interactive.” Also along with the revamp, Apple will replace paper signs next to each Mac with interactive iPads. These new stores will also feature “huge” displays, and upgraded audio systems.
Along with the retail store revamps, Apple also plans on releasing a new Apple Store iOS application, which is described as being even more interactive. For example, 9to5Mac reports, a user with the app can walk into the store and the app will know which location the user is at, and even has the ability to ask the user if he or she would like to speak with a specialist. Now that’s revamped.
It’s also been reported that Apple locations have received boxes, supposedly for window and interior displays. What’s in them? That information is only for the store’s visual manager to know and for us to never find out. Well, not at the moment, at least.
Check out a sneak peak by Techno Buffalo
What do you think? How do you think current Apple stores can become even more interactive and customer-friendly?