Look out Google because Microsoft and Facebook are teaming up to challenge Google Docs online document sharing.
Microsoft Docs looks like a real threat to Google Docs because simply Microsoft still makes a better word processor than Google. Facebook’s crowd sourcing and social networking platform creates a true online desktop and utility for productivity. Docs also have a simple domain name that people can remember http://www.docs.com.
Google needs to respond with a true social networking strategy by merging their Gmail, YouTube, and Picassa audience to a single destination to share and communicate more seamlessly. They have made a pathway so far with integrating Buzz into Gmail. It was disappointing, however, that Google Wave was still a separate destination that needed another active conversion for adoption. Furthermore, their UI across different sites like Gmail, YouTube, and Picassa do not have similar look and feel.