Posts Tagged ‘streaming’

NetFlix Streaming iPhone App Rumor

August 4th, 2009 No comments
NetFlix Streaming iPhone App

NetFlix Streaming iPhone App

Let’s talk about an amazing brand called Netflix. It has been able to stay relevant being a completely online movie delivery service even while Blockbuster has the straddle strategy (online and brick and morter). We think that Netflix’s success has a lot to do with the abundant LongTail collection of niche films as well as popular ones. In addition, they were really the first company to deliver movies through the mail and online.

A search for Blockbuster’s iPhone app yielded no results on the iTunes App Store at the moment.

There is now a rumor that Netflix Watch Instantly streaming service would be available on Apple’s App Store as well as available on the Nintendo Wii.

This is something I’m sure a lot of Netflix subscribers would love to have. The biggest question is if AT&T would allow such bandwidth utilization of streaming video on their 3G network. Afterall, they seem to have an unofficial hand in dictacting Apple approval of iPhone apps that competes with their core business like Google Voice. Ironically though, AT&T and Apple do allow the MLB At Bat app to stream video over the network. Let’s not forget the iPhone also comes with a YouTube player that can stream both on 3G and Wi-Fi.  According to AT&T, it doesn’t want all this video streaming to further clog its pipes, which could be the reason why the rumored Hulu app is not released yet.

The next question would be if Apple themselves would allow such a service to compete with its movie downloads. Then again, Apple does offer radio streaming apps like Last.FM and Pandora which theoretically competes with its iTunes Music Downloads. Apple’s app approval still seems unpredictable despite its disclosure.

Via TechCrunch